Mission and Vision

Our mission: to create and deliver tools and resources that will guide you to improve business performance in a constantly changing economy ― and to assist you in overcoming what is consistently the greatest knowledge gap for business owners ― finance. We knew we could make business finance fun ― which caused many of our friends to call us crazy. Around the world, our clients ― small business owners, franchisees and franchisors, trade association directors, accountants and bankers ― think of us quite differently. They know that Profit Mastery provides the kind of financial education and measurement tools that improve the chances of business and personal success

Steve LeFever, Chairman Emeritus

Steve LeFever, part comedian, part financial manager, former commercial banker, current entrepreneur ― and 100% world-class presenter. Steve drives home his message with a no-nonsense, laugh-out-loud approach that makes him the top-rated presenter at virtually every conference he attends.

Driving financial discipline and initiating change in diverse types of organizations (distribution networks, trade associations or franchise groups to name a few) can be a big challenge ― and in this area, Steve LeFever can do it like no one else. The thousands who hear him speak every year applaud his distinct “tell it like it is” perspective on independent business, financial management, and commercial banking. But it's his interaction and connection with his audiences that brings his message home.

Whether your goal is to hit a “home run” with a keynote convention presentation, to introduce Profit Mastery’s trademarked Fiscal Physical process to your network or inspire your corporate staff to build stronger relationships with your members or customers ― Steve will do the job.

Colin King, President

Colin King, CPA, CFA graduated from Indiana University with a master’s degree in accounting. He spent two years as an auditor with Ernst & Young where he obtained his CPA license. He then spent six years in senior investment roles with Kirr, Marbach & Co., an Indiana registered investment advisor. In 2019, Colin co-founded Circle City Capital Group Inc, an Indiana-based holding company with four operating businesses. Profit Mastery was acquired by Circle City Capital Group in October 2023 at which point Colin became President & CEO. Colin has an extensive background in accounting, finance, public and private marketing investing, M&A, and business operations.

Meet the Team

  • Pamela Leadbetter

    General Manager

  • Landon Leadbetter

    IT and Program Manager

Client Focus and Approach

Profit Mastery is our financial performance system and has an international reputation for providing unparalleled financial management and business planning education.

We have developed a unique way of providing education that thousands of business owners have described as “the best program they have ever attended” and “they will never look at their businesses the same way again!” We accomplish this by utilizing a unique combination of information, motivation…and humor!

  • Gain exclusive access to our premium PMU (16-hour content) package, meticulously designed to cater to your learning needs. Delve into the intricacies of PMU at your own pace, allowing for a comprehensive understanding of the subject matter. Upon successful completion, elevate your expertise with our esteemed Certificates of Completion, showcasing your dedication and proficiency in the field.

  • Embark on an unparalleled learning journey with our exclusive PMU package, featuring 16 hours of meticulously crafted content. Engage in weekly LIVE Zoom sessions, where you'll interact with industry experts and fellow enthusiasts, fostering cross-sector networking opportunities that enrich your learning experience. Upon completion, receive our prestigious Certificates of Completion, affirming your mastery in PMU.

  • With our sights on delivering a unique blend of motivation, information and humor, Profit Mastery Keynote Speakers bring "numbers know-how" to life. We'll kick-off your convention with the right tone and create the curiosity and energy you're looking for.

    We will take care to understand your business and your goals and we are always happy to tailor our keynote presentations to tie directly to your convention theme or industry environment.

Meet some of our Clients

What our clients are saying

  • “We undertook the Profit Mastery training - outstanding training that really helped our franchisees understand not only how to build profits, but to understand balance sheet ratios and understand that cash is king and you need to accumulate it.”

    Catherine Monson, CEO and President Of Fastsigns International Inc.

  • “In the entire franchise industry, Home Instead Senior Care is the company many franchisors wish to emulate. It’s no coincidence that Home Instead uses the Profit Mastery program, and I’m confident it has played a significant role in their continued success.”

    Eric Stites, CEO and Managing Director

  • “Profit Mastery is AMAZING! It gives me simple, easy and fun tools to really take a hard look at my business and see how I can improve. It is helping me to manage my cash flow and work more efficiently. And is giving me what I need to be PROFITABLE!”

    Mike Lilygren, Co-Owner, Bridge Outdoors, Lander, Wyoming

  • “Profit Mastery helped me manage my business in a lot of different ways. The program taught me how to manage my cash flow, and really how to understand how my cash flow works. Profit Mastery is just that: learning how to master my profitability.”

    Mel Folbrecht, SBDC Client, FSBDC at IRSC