Profit Mastery for Banks
Differentiate Your Bank & Build Client Relationships Through Education-Based Marketing with Profit Mastery
Build Client Relationships
Improve Client Cash Flow
Improve Client Bankability
Differentiate Your Bank
Improve Client Profitability
For over 40 years, Profit Mastery has worked with individual banks to provide powerful, practical financial training to their business customers and prospects. Our dual focus on credit quality and business development creates a powerful, consistent framework for staff, customers, and prospects. Most people think of finance as necessary, but dull and boring.
In the early days of running this program for banks, we discovered a breakthrough: the effect and impact of a great program like Profit Mastery is multiplied ten-fold when it is delivered to both financial professionals and business owners. The magic happened when we extended the training fence to include both staff and clients/prospects. We like to say: “finance is the medium, but communication is the message.” This concept is called education-based marketing. It is incredibly unique, and we do it like no one else.
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In the increasingly competitive banking marketplace, banks are continuously striving to gain a competitive advantage. In many ways, bank products are all very similar — approaching commodity status. Value-added programs, products, and services are seen as points of differentiation.
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Because education — specifically, financial education — is the primary need of the business community. This has been identified in numerous studies, in a variety of markets worldwide.
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It will help your core customers grow, increase your retention rate, and improve your conversion rate.
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Profit Mastery is a financial performance system that will provide the differentiating point in the market that can catalyze your company’s success. We have trained over 2 million business owners, key managers, bankers, accountants, CPAs, and university students on 3 continents and in 8 languages. Although originally perceived to be a training program, the real outcomes were actually centered around business performance, business development, and retention.
Profit Mastery has an international reputation for providing unparalleled financial management and business planning education and resources to owners, managers, advisors, and bankers of independent business.
We have developed a unique way of providing education thousands of business owners have described as “the best program they have ever attended” and “they will never look at their businesses the same way again!” We accomplish this by utilizing a unique combination of information, motivation…and humor!
“As a small business lender, this course would benefit almost all of my customers. Not only will the course help people understand what a banker is looking at, but it will also help them dig into their financial statements to determine where and how to best improve their efficiencies and increase their profitability. I wholeheartedly recommend this course to any business owner or individual looking to learn more about the financial aspect of their business.”
— KELLY MCCORMACK, SMALL BUSINESS LOAN OFFICER-
Profit Mastery puts the client and the banker on the "same sheet of music," and the consistent result is dramatically-improved communication and results — for both the business customer and the bank. For the bank, this leads to improved performance and client retention, along with increased referrals.
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When you help people improve their company, they will want to do business — or more business — with you. Profit Mastery puts your staff in synch with your customers, and your customers in synch with their business network affiliation. This unique value proposition helps existing customers grow, reduces attrition, and facilitates new business development. That's how you grow an SME portfolio.
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Put senior management support behind the initiative ― by doing it right. Commit all lenders to go through the "lender version" of the program ― and require each of them to send five (5) people per year. Put in place a process to actually follow up on the opportunities created in the evaluations.
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Go beyond a "P&L" analysis of direct costs. If you can, look at changes in the following:
Customer retention
Market Share
Wallet Share
We presume you know what 1% of market share is worth ― and would hope to see a 2½% shift over five years.
“So many seminars outline what you need to do – Profit Mastery showed us how to do it.”
— VICKI KRAAI, PRESIDENT, SUTTON STATE BANK
Meet some of our Clients
What our clients are saying
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“Profit Mastery will make me a much better banker, and a true resource for my clients. I will be a life-long advocate of your teaching, and intend to encourage all my colleagues and clients to take the course!”
Ralph Cumbee, Regional President First Community Bank of America
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“This class was about how to take your business to the next level. I learned so much. It was wonderful.”
Beth Snyder, Owner of 1canoe2.com, via The Callaway Bank
